1. The average illuminance of the whole store is between 300-500, and the color temperature is 3000-3500K natural color. According to the overall situation, it can be expanded to 4000K, and the color rendering property is>90. Then, local key lighting is used to create a dramatic atmosphere.
2. Shop windows. The window lighting should take into account both the visual beauty of the window and the visual needs of the goods. Proper matching of the ceiling lamp and corner lamp will make the window produce a dramatic effect, and the great visual impact will immediately attract customers' attention. The brightness in the shop window is generally 2-4 times higher than that in the store (the surrounding environment), but the light should not be too strong, and it is easier to create an atmosphere and emotional appeal if it is soft.
3. Clothes hanger display. The core of hanger lighting is to display products. When the illuminance is above 750, the natural color temperature of about 3000K is selected, and the color rendering is between 80-90. Anti dazzle lamps can be considered for lighting in some key areas.
4. Shelf display. In this area, it is required that the light should directly shine on the clothes, the illuminance should be above 1000, the color temperature should be 3000-3500K, and the color rendering property should be above 80.
5. Display area. The exhibition area should be dramatic (light intensity contrast 30:1) to low dramatic (light intensity contrast 5:1). Brighter light can easily show the visibility of the displayed goods.
Lighting is the main tool to endow the image of the clothing store, and also an important means to highlight the product. Therefore, when designing lighting, we should fully consider the characteristics of the target users and our own products, which is conducive to the shaping of the brand and improving the customers' attention and purchasing power!
If you have any questions about the lighting design of the clothing store , please consult with seeposh.
